Initially a branch office was opened in Valletta Malta to serve the armed forces. The Malta branch office imported bulk beer from the Reading brewery, bottled it on the island, and then sold it to the various military canteens & local public. Certain beers that travelled better, like Milk Stout, were imported already bottled.
The smart offices were in a very fine building near the entrance to Valletta, facing Royal Opera House. Bombed out during WW2 when the offices were also damaged, it was re-purposed in about 2017.
This is the same building from the other side taken in about 1900 – where you can just see the ‘Simonds’ awning over the entrance.
Simonds Farsons Ltd was launched in Malta in 1929
The full story is HERE: